Myspace was created when I was nine years old. YouTube was founded when I was 11. And Facebook became available to the public when I was 12.
Although using social media has been a daily habit for me since I was in high school, it wasn’t until I became a marketer that I understood the power of it.
When I worked for amarketing agency, I’d spend days thinking of the best content to post and writing copy for different platforms.
During that time, I learned about and used tools to manage social media for several clients, including social media automation software.
Below, let’s learn more about social media automation, including how to automate your posts and the best tools for social media automation.
Social Media Automation
Social media automation is the process of using automated tools to improve your social media presence through content curation and scheduling social media posts in advance. Automation tools can help reduce the amount of time spent gathering posts last minute so you can spend more time growing your account by engaging with your audience.
Automating your social media can be useful for developing a content plan, so you’re always prepared.
However, it’s important to note that social media automation tools shouldn’t be used in any dishonest or unethical way. For example, automation tools shouldn’t be used to write your social media posts — they should just be used for scheduling, reporting, and content ideas.
Similarly, you should never use management system information automation tools to buy followers. Not only is that dishonest, but it can also reduce your engagement rate.
These social media tools are meant to free up your time so you can engage and personally interact with your followers, have authentic conversations, and strategize about what you post and when.
So, now that we know more about social media automation, let’s go over how you can use these tools to automate your posts.